What is a Creator Tag

A creator tag is a unique tag that players can use while making in-game purchases.

The player needs to connect the creator tag in his account once, so that the code is applied automatically for every purchase. When players begin using your creator tag in the game, you will earn a percentage of the sale.

For players, the creator tag is a good opportunity to support their favourite creator and, for you, it can be an effective monetization option.

To use the creator tag, the player goes to their PUBG account > Creator Appreciation Program and enters the tag in the Support PUBG Content Creators! field. To make using your creator tag even easier, you can create a custom link that will lead your fans to the Creator Appreciation Program landing page with your personal creator tag already pre-filled.

To reduce the time for connecting and activating the code, you can share a link. When the player clicks the link, the creator tag will be applied automatically in the player's PUBG account.

The more players use the creator tag, the more income they bring to you from in-game purchases. To make the use of the creator tag more effective, you can share your creator tag link using the following tools:

To share the link on Twitch, use the PUBG Creator tag extension. It’s an overlay with a creator tag link displayed right on the stream window. Your viewers need to click the Activate button to link your tag to their PUBG account.

You can use other ways to share your creator tag link on Twitch

  • Chatbot. This sends the link to the live stream chat with a specific frequency. Nightbot is a chatbot that offers tutorials you can follow to make it easy to navigate and use.

  • Twitch panel. Set up this extension on Twitch and enable the creator tag link publication.

  • Verbal mention.Tell your viewers why and how they should use the creator tag link. You can mention where they can find the link and include relevant instructions.

Use the following tools to share your creator tag on YouTube:

  • Video description. Add the link to your video description and explain what it is and why your viewers might want to use it.

  • Comments. Post a separate fixed comment with the link or mention it while replying to your viewers’ comments.

  • Chatbot. This sends the link to the live stream chat with a specific frequency. Nightbot is a chatbot that offers tutorials you can follow to make it easy to navigate and use

  • Channel description. Add the link to your channel description with a short instruction on how to use it.

Use the following tools to share your creator tag on Facebook Gaming:

  • Video description. Add the link to your video description and explain what it is and why your viewers might want to use it.

  • Comments. Post a separate fixed comment with the link or mention it while replying to your viewers’ comments.

  • Channel description. Add the link to your channel description with a short instruction on how to use it.

  • Mentioning the link on the stream. Share your link during the stream and tell your viewers how to use it.

To increase coverage, you can share your creator tag link on social networks, such as Twitter, Instagram, Facebook, etc.

If you use Streamlabs or StreamElements streaming services, add the creator tag link right to your stream window. You can customize the link style and screen location.

This is what the creator tag link screen looks like in Streamlabs:

Example of setting up a label for the creator tag link in StreamElements:

If you have your own site, insert the creator tag link in a banner or a button. Explain to your viewers why and how they should use the creator tag link.

Use as many ways to promote your creator tag as you can to increase your income from in-game purchases. If you have any questions or ideas, email influencers@xsolla.com.

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